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PR| Rebranding with a vision of a world of gender equality and justice

Posted by: tzav
Category: IDEAS-VIEWS-NEWS, Press Releases

Gazing at the future, the challenges and perspectives of a world without gender based violence and discriminations, we are thrilled to present you our new visual identity.

Having followed a 32 years old path full of experiences, we keep the knowledge, the experience, the joint action, the solidarity. We remain committed to feminist values, ideas and practices.

By changing our distinctive title and our visual identity, a circle closes. Our transformation is symbolically sealed; our transition to a more inclusive and interdisciplinary approach to gender rights.

It succeeds a more accurate reflection of our multifaceted work, which in recent years includes specialized support services for gender-based violence survivors, trainings and research, advocacy and prevention actions, awareness campaigns. A project that expands the founding goal of Diotima, for the creation of the first center for women studies and research in our country, in 1989.

We change but we continue with a vision of a world of gender equality and justice, and the mission of empowerment all subjects suffered by violence and the multiple consequences of gender heterosexual patriarchy.

Thank you very much for your trust and support, all these years, for your contribution to make our message heard louder.

The Susami Creative Agency that undertook the design of our new visual identity, briefly describes the rationale behind the complete redesign of our logo.

“Diotima’s new logo is characterized by geometric austerity and abstract symbolism. The solid, geometric writing accepts the insertion of an oblique I (iota), which, in combination with the circle of O (omicron) are the new sign of the organization, a symbol within the new logo, which, in its upright position, forms a lowercase d, an initial of Diotima.

In the new symbol, the circle signifies concepts such as inclusion, protection, solidarity, teamwork, togetherness and support. The diagonal line symbolizes dynamism, energy and movement. As a whole, the new symbol, placed between the simple writing of the logo, works intervening, symbolizing the intersection, the change of example that Diotima attempts, as well as the opposition to the existing systems of gender oppression and inequality. From the dynamic contrast that is created: the prestige, solidity and stability that inspire the black, geometric letters, come in a dialectical relationship with the movement, the liveliness and the energy of the intervening symbol “.